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About Us

OUR STORY

A little girl with an overwhelming passion for the horses handed down by her beloved father. Arabian Insider was born back then, before we even knew.

Francesca had taken another path, but her real life call could not be left aside. In 2016 she left her Medical studies to pursue her biggest dream: working with Arabian horses. Francesca’s goal was to make the Arabian horse known worldwide and show people how special these animals are. And so it began, with what we called the first ‘TV Show’ format broadcast through our Social Media channels that displayed the world of the Arabian horse shows – for those who don’t know, these are beauty competitions where horses are judged according to some specific breed’s standards.

With Francesca’s unfailing optimism and brilliant vision and a strong team of committed professionals by her side, today Arabian Insider has become the biggest creative studio in the Arabian horse business. We are digital creators that produce videos of any kind, documentaries, commercials, marketing campaigns, graphic designs, websites and we are Social Media consultants and influencers.

Over the years Arabian Insider has been fulfilling the world’s most important farms and events with their advertising and planning needs as well as media partnering with some of the most prestigious equestrian festivals worldwide.

In 2019 and 2022, we’ve been awarded Best Videographers & Best Marketers by the most renowned magazine in the business, the Arabian Horse Times.

As the world transforms and trends rapidly change, Arabian Insider keeps evolving to anticipate what’s next and to always offer a fresher approach to promotion.

01. Core Team

FOUNDER, CEO AND CREATIVE DIRECTOR

FRANCESCA ARAGNO

Francesca is the beating heart of Arabian Insider. Her vision and enthusiasm are what make the company successful and always on top of the latest trends. With her can-do approach, Francesca is your source of boundless creativity to make you stand out from the crowd.

CONTENT & COMMUNICATIONS MANAGER

FRANCESCA CANIS

Francesca always provides viable solutions with the highest efficiency and quickest response. From your first steps in advertising, she takes you all the way to building strong promotional campaigns perfectly crafted for the target platforms and audiences.

HEAD OF VIDEO PRODUCTION

MIHAI ACASANDREI

From filming to the post-production phase, ‘Mike’ successfully turns an idea into promotional content ready to use for all your needs. Cross-cutting production with balance between fine quality and rapid turnaround are his signature skills.

EQUESTRIAN JOURNALIST

JEFFREY WINTERSTEEN

A life spent around the world to spread knowledge about his biggest passions: horses and sports. Jeffrey is our man for special occasions: at the most prestigious events, he is always there to give you smiles, insight and useful comments about what happens.

ONLY THE BEST,
NOTHING LESS

02. The Creators

Arabian Insider Certified Video professionals:

JOIN THE CREATIVE SQUAD TODAY!

JOIN OUR TEAM OF VIDEOGRAPHERS TO BECOME AN ARABIAN INSIDER CERTIFIED PROFESSIONAL

Apply below to become one of the very few Arabian Insider certified professionals by joining our Creative Squad program. If you are selected to take part in the programme, you will be coached by our team and start joining some of our exciting projects.

EXPERTS TO ANSWER
ALL YOUR WEB NEEDS

We help you improve your online presence with our dedicated team of developers. They are trained to make sure your website reflects the quality of your breeding and showcase your horses to share your brand’s unique identity.

Arabian Insider Certified Web professionals: